How to prioritize your points in your thesis and counter

In the construction of your thesis and counter, you need to be able to move from a general thesis point, say: "In this paper I argue against Fast Food (FF)," to actually provide reasons to support your thesis.

To do this I suggest we come up with three points. Which points?

Think about it. What's your angle? You want to discuss health issues linked to FF? If so, pick one say, 1- obesity, and then 2- Type II diabetes 

we have two points, we need one more. Move to a different FF issue, say
FF & advertising,  or
FF and factory farms, or
FF and low wages 

See that this is what we have:

When it comes to Same-sex marriage, Government surveillance or Police brutality:   

1- issues of justice,
2- issues of individuals rights,
3- economic aspects,

when it comes to Fast Food:

1- issues of health, or animal or ecological,
2- economic aspects,

Factory farms or animal welfare,

1- animal welfare (this is a moral issue),
2- ecological issues,
3- economic or social issues,