check this interesting article in the NYTimes.
The danger — particularly for a society as rich as ours — is making pleasure the central focus in the pursuit of a happy life. This is done explicitly in some versions of utilitarian ethics, which regard happiness as simply the maximal accumulation of pleasurable experiences. But pleasures themselves often induce a desire for their repetition and intensification, and without moderation from a reflective mind, they can marginalize the work that lies at the core of true happiness.i bring up the subject because how it relates with the broader issue of morality.
